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• (Niels) Start on writing a plan how to move InAcademia into PROD
  • How to deal with distributed nature of InAcademia irt GEANT T2?

Service Engagement

• (HP/Tangui

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• ) Develop our proposition in terms of price and value based on current CBA. InAcademia proposition to online retailers

Promotion workThe mix we will use to promote inAcademia is:

Online:

• (HP

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• ) Improve the website to perform wel in SEO result. Identify major key words. Aim at reaching page two in Google.
• (Geant - who?) ->

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• To provide Logo's

All -> to provide textual input

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• (All) Provide textual input for the InAcademia website (online retailers onboarding etc.)
• (HP) To select and install a proper wordpress theme.

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• (Niels) To create a general E-mail address for prospect

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• online retailers (SP's) to contact us.
• (Niels

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• ) Ad Piwik statistics to the website
• (All

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• ) Generate referral trafic

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• by linking to InAcademia from all participating NREN's

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• and redirect retailers to the service

Email marketingGeant marketing -> generate InAcademia mailing to the Geant mailing list.

• Should we have our own mailing list where people can subscribe or do we piggy-bag on existing mailing from Geant and NREN's?

Direct Sales

Call upon prospect webshops and other online retailers.

• (Niels

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• ) To provide HP with the list of interested parties (warm prospects)
• (HP

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• ) To meet prospects and convince them to connect to InAcademia

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• Assign "hunting" tasks to project participants to reach out to local online retailers.
• (All) Manage progres in connecting online retailers to InAcademia in this list

Financial Handling

• Work out how we will do billing  - How, What, who
  • (Niels) Start working on contract between InAcademia and SP

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