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The meeting will be hosted by HEAnet in Dublin, Ireland at their office premises (98 North Wall QuaQuay, North Dock 2, Dublin 1, D01 V8Y6).

Online participation will also be possible for some of the sessions. Please note that the hybrid sessions will be recorded.

Hand Click Icon PNG vector in SVG, PDF, AI, CDR formatRegister at https://events.geant.org/event/1765/whether you are joining in Dublin or online.


LOGISTICAL INFO

Hotels

Travelling to Ireland

Getting around

FIRST DAY - 18th February 2025 *times are in GMT

Team building exercise

  • GÉANT #LifeAtGÉANT
  • SURF If yes, how do you do it? more details to follow Cont.Dinner. More info to follow.
    09:00 Welcome tea, coffee and pastries in the HEAnet office
    09:30

    Welcome presentation from HEANET

    Session 1 "Employer Branding" (chaired by Lonneke Walk, SURF)

    Are you involved in employer branding and/or recruitment communications?

    How do you collaborate with your HR department? Any dos and don’ts to share?

    Your Presentation HERE

    • #LifeAtGÉANT (Grace Cooper, GÉANT)
    • FCCN employer branding and recruitment campaigns (Salomé Branco, FCCN)
    hybrid
    11:00Coffee break and office tour
    11:30

    Session 2 "Milestones Communications" (chaired by Laetitia Lagneau, Belnet)

    How do you share your milestones with different audiences? (For example, a new CEO, winning an award, your NREN anniversaries?)

     

    Your Presentation HERE

    hybrid
    13:00Lunch 
    14:30

    Session 3 "Brand Workshop"

    (Owen Barry, Managing Director, Create www.create.ie

    Developing/Sense-checking your brand

    1. External Perceptions (Audience Analysis, Competitive Analysis, Customer and Stakeholder interviews, Client surveys, brand Touchpoint Auditing)
    2. Internal Perceptions (Clarifying the why of your organisation)
    3. Brand exercise & Discussion: Establishing Brand Attributes
    only f2f
    15:30Coffee break
    15:45

    Session 4 "Brand Workshop"

     

    1. Internal Perceptions (contd.) (Resolving the challenges of your audiences, How Core Values affect Brand Strategy, The Importance of Internal Company Culture)
    2. Brand Exercise & Discussion: Company Culture
    3. Brand Exercise & Discussion: Mission/Vision Check
    only f2f
    17:00
    Finish
    Finish 
    19:00Dinner at The Church, Junction of Mary St & Jervis St, Dublin 1, Ireland (https://www.thechurch.ie/)

    SECOND DAY - 19th February 2025

     We 5 circles of people 15  3 , 2025 
    09:00Welcome day 2only f2f
    09:15

    Ice Breaker

    Session 5 "Learning circles" (chaired by Silvia Fiore, GÉANT)

    Members from the steering committee will be ‘chairing’ various circles.

    We will have the room organised in

    4-5

    circles. A representative from each circle will then share key findings with the wider group.

    15 min discussion,

    3 min presentations each

    around 30 min total.

    Topics: 

    • 2025 plans: Each person will be asked to share how their planning process looked like, how do you ensure to ‘stay on track’ with your plans, do you use any project management tools, do you share any kind of reports with other departments?
    • Paid vs organic campaigns: What is your experience with paid vs organic campaigns on social media/search, etc.? How do you plan and allocate your campaign budget? How do you evaluate and share results?
    only f2f
    10:30Coffee Break
    11:00Session 6 "Raise your challenge" (chaired by Ariela Hercek, Arnes)

    We encourage all f2f participants to do a short presentation update. What is currently going on in your communications department? What challenges are you facing? This is your chance to share and raise your challenge.

    Your Presentation HERE

    only f2f
    12:30Lunch and goodbye - survey